Fenix raises SEK 30 million in new capital

The digital funeral home Fenix today announced that it is raising SEK 30 million from Brightly Ventures and existing owners such as John Wattin and Tomas Ekman to expand the business further in the UK.

Fenix offers affordable planning and booking of funerals by phone, online or from home. Fenix's digital service gives families full control over the funeral, whenever and wherever you want.

"From my own experience, I know that it is emotional and difficult when a close relative passes away. The structure of funeral planning today is often costly and fragmented," says one of Phoenix's founders Charlotte Runius. "We founded Fenix to help families with smoother and more flexible planning through a digital platform that offers support and advice at a reasonable price".

Fenix has helped nearly 10,000 Swedish and British families to divorce their loved ones. Growth for the company has been strong in both countries and now the plan is to expand to another 20 uk cities.

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