Fenix Funeral raises SEK 10 million in new capital

The digital funeral home Fenix is modernizing the industry by digitising as much as possible of funeral planning – the company is now traveling SEK 10 million in venture capital from various investors.

"We think we've really found an area where people want to be able to do things online. The funeral industry has been conservative and deprived and you are in a situation where it can be difficult to get out and go to a funeral home," says Charlotte Runius, co-founder and CEO of Phoenix's funeral.

A total of four people are included in the company's rights issue: Peter Weiderman, Atnotera AB, Tomas Ekman from CVC, Stefan Mahlstein from marketing agency Pineberry and Anders Nettelblad, who founded the football platform Svenskafans.com.

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